Using non-standard logos compromises the brand by diluting the collective strength of its graphic identity.
All entities, schools, institutes, centers, departments, services and other areas are to use the official logo rather than distinctive logos such as those shown.
Although a non-standard logo or icon is never to be used in place of the official, standard logo, it may be permissible to incorporate the non-standard logo’s icon in a design, provided the following conditions are met:
- The non-standard icon does not appear to function as a logo.
- The official, standard logo appears on the piece.
- The official, standard logo is given greater prominence than the non-standard icon.