Tier 1
The words "Loma Linda University" always occupy the first tier of the logotype. It is also permissible to separate them into two lines.
Tier 2 — All Caps
Primary entity names are set in all caps and shown in Regent Red.
Examples include:
- Loma Linda University Health
- Loma Linda University
- Loma Linda University Behavioral Medicine Center
- Loma Linda University Children’s Hospital
- Loma Linda University Health Care
- Loma Linda University Surgical Hospital
- Loma Linda University Medical Center
- Loma Linda University Medical Center East Campus
- Loma Linda University Shared Services
Children’s Hospital
When the logo is used to represent only Loma Linda University Children’s Hospital, the Children’s logomark is incorporated as shown.
Health
“Loma Linda University Health” is an umbrella term used to represent the hospitals, University and several specific centers and areas as a whole.
Loma Linda University
When the logo is used to represent Loma Linda University with no reference to a school or other Tier 2 area, the words “Loma Linda University” can be separated into two lines or left all on one line as shown here.
Tier 3 — Italics
Areas such as those listed below are set in title case italics and shown in Regent Red.
- Loma Linda University Children’s Hospital Foundation
- Loma Linda University Children’s Hospital Perinatal Institute
- Loma Linda University Drayson Center
- Loma Linda University Health Care Pediatrics
- Loma Linda University Shared Services Environmental Health and Safety
- Loma Linda University Medical Center Diabetes Treatment Center
- Loma Linda University Medical Center Kidney Center
- Loma Linda University Medical Center East Campus Center for Joint Replacement
- Loma Linda University Medical Center East Campus Outpatient Rehabilitation Center
- Loma Linda University School of Dentistry Department of Dental Hygiene
University areas that are not under a school appear in Tier 3, with the words “Loma Linda University” occupying Tiers 1 and 2.
