Color Applications

The Logo in Full Color
Use the logo in its preferred colors (Regent Red and Platinum Gray) in full-color applications where the logo is displayed over a white (A) or light-colored (B) background, and in two-color applications where the two colors used in the design are Regent Red and Platinum Gray.

The Logo in Black
Where the logo is displayed over a medium-colored background (C), show the logo in solid black.

The Logo Reversed
Where the logo is displayed over a solid dark background (D), show the logo reversed (white).

The Logo in Solid Regent Red or Solid Platinum Gray 
In one- or two-color applications that include either Regent Red or Platinum Gray, it is also appropriate to show the logo in Solid Regent Red (E) or Solid Platinum Gray (F).

Screening the Logo
In some cases and with permission (see “Policies”), the logo may be screened back in Platinum Gray or black, but never in Regent Red. Printed text should never appear over the logo.

Children’s Hospital
The Children’s logomark is only to be shown in full color, in Platinum Gray, in black or reversed (white).

Logo in Full Color

Logo in Black

Logo Reversed

Logo in Solid Regent Red or Solid Platinum

Logo Screened

Children's Hospital Logo in Full Color

Children's Hospital Logo in Black

Children's Hospital Logo Reversed (White)

Displaying the logo over a colored background, image or pattern can compromise impact and readability.

Refer to the examples on this page to ensure sufficient contrast between the logo and the background.

Preferred Background
The best way to display the logo — whether in Regent Red and Platinum Gray, Regent Red only, Platinum Gray only, black only or full color (for Children’s Hospital) — is over a white background.

Light Background
If the background is light (0-20%), the logo may be used in Regent Red and Platinum Gray, in Regent Red only, in black only or in full color (for Children’s Hospital).

Medium Background
If the background is mid-range in terms of darkness (30-50%), the logo is to be shown only in black for maximum readability.

Dark Background
When using a dark background (60-100%), show the logo reversed (white).

Background Image or Pattern
If the logo must be displayed over an image or pattern, take care to maximize readability by using whichever version of the logo (Regent Red and Platinum Gray, Regent Red only, Platinum Gray only, black only, reversed or, for Children’s Hospital, full color) provides the most contrast.

Sufficient contrast is achieved by placing the logo over a less busy portion of the image.