Our Brand Personality
Inspired, Committed, Compassionate, Trusted, Respectful, Aspirational, Driven, Advanced, Leader, Expert, Comprehensive
At Loma Linda University Health, our purpose is driven by very strong beliefs. Using our mission, vision and values as guiding principles, we’ve developed a brand strategy that clearly defines all the things that make us special and different.
Founded on the teaching and healing ministry of Jesus Christ, we unite the strengths of education, clinical care and research with a common goal of sharing the health, well-being and wholeness lifestyle with the world. In other words, we as an organization combine all the important things we believe as individuals and use them to promote wellness and establish a commitment to better health.
Campaigns
Healing, Healthy, Happy is our Children's Health campaign, dedicated to supporting families and children from birth through their future with specialized pediatric care. It embodies whole-child care and well-being.
Answer Your Calling is our university campaign, inspiring students to pursue an education at Loma Linda University that leads to more than just a career—it’s a calling.
Strengths is our healthcare campaign, showcasing the innovation, expertise, and specialized care teams that make Loma Linda University Health a leader in healthcare.
Inspired by Faith. Empowered by Purpose. is our employee campaign, reflecting the heart of Loma Linda University Health—a place guided by faith and driven by purpose.