Merchandise and premiums vary greatly, but accurate application of the standards identified in this guide will ensure consistent representation of the brand.
The appropriate logo application is to appear on all merchandise and premiums.
For items with metallic foils or finishes, use platinum or silver. (Do not use gold.)
Logo Color on Blue Items
Please avoid using a white logo on blue promotional items. This presents legal issues and should not be used. Be mindful of this when selecting item colors to ensure our branding remains compliant.
Prioritize the Logo
When items are purchased by Loma Linda University Health, the logo must be included. This reinforces our brand identity and ensures consistency across all materials. The logo should not be secondary or omitted—it is essential for brand recognition.
Use the Full Logo When Possible
Always aim to use the full Loma Linda University Health logo. Instances where an abbreviated version is used should be limited and only when space or item design truly restricts full logo use.
*For LLUH employees only