Print advertising varies in overall design, but accurate application of the standards identified in this guide ensures consistent representation of the brand. These samples show how those specifications may be applied to advertising.
The appropriate logo is to appear prominently in all public advertisements promoting institution-sponsored programs and events. In addition, contact information such as a phone number or URL should always be included.
All advertising must be approved before it is scheduled to run. (See “Policies”.)
Outdoor advertising should follow the typography and logo standards outlined in this guide. These samples show how those specifications may be applied to outdoor advertising.
For more information on the required typefaces and on proper logo usage, refer to those sections.