Institutional vehicles allow for a highly visible way to strengthen the brand by displaying our logo. Accurate application of the standards identified in this guide ensures consistent representation of the brand. These samples show how those specifications may be applied to fleet graphics.
General Principles
The logo should be displayed on both sides of the vehicle. If the vehicle is light in color, show the logo in full color. If the vehicle is dark, show the logo in white.
Old logos and other nonstandard logos should not be used with or instead of the institutional logo.
If additional images are used, they should be pleasing and uncomplicated.
