Merchandise and premiums vary greatly, but accurate application of the standards identified in this guide will ensure consistent representation of the brand.

The appropriate logo application is to appear on all merchandise and premiums.

For items with metallic foils or finishes, use platinum or silver. (Do not use gold.)

If the print area of a merchandise or premium item is too small to show the logo or logotype at minimum size, it may be permissible to use the logomark only (with no entity name), as shown in the keychain example, left. This adaptation is only to be used with permission (see “Policies”).