QR codes are scannable barcodes that link directly to websites or digital content. They're commonly used in printed materials to simplify access to online resources—no need to type a long URL.
While QR codes are convenient and effective, they must be used thoughtfully—especially in healthcare and academic settings—due to privacy, accessibility, and branding considerations.
Quick Tips
When to use QR codes
- Printed materials like flyers and brochures
- Event signage or handouts
- Situations where users are likely to scan with a smartphone, like screensavers
When not to use QR codes
- Emails – Use a hyperlink instead; clicking is easier than scanning.
- Content behind a login or firewall, like One Portal.
- If the user can click on your copy, use a link not a QR code.
Important Considerations
- Data Privacy: QR codes can track user behavior. Avoid using generators that collect or store personal data, especially on healthcare sites.
- Free QR Generators: Many free tools come with limitations. Some codes expire, or worse—can be reassigned to a different destination.
Creating QR Codes
- When collaborating with the Marketing team on a design project, you can request a QR code as part of the deliverables.
- Work with the Digital Experience (DX) team if you plan to use UTMs for campaign tracking.
- If a QR code is pointing to an internal campaign or feature, consider using a vanity URL for clarity and ease of recall.
Analytics & Tracking
- Consult with the DX team before launching any QR code tied to a marketing campaign.
- Apply UTM parameters consistently to measure traffic and performance in analytics platforms.
Note: DX does not create or host QR codes directly, but we’re happy to support your strategy and ensure your digital efforts are optimized and compliant.