UTMs are tags added to URLs to track the performance of ads, emails, promos, and other types of marketing content. UTMs can show where users are coming from, how the message reaches them, what marketing efforts are driving traffic, and more. By tracking content performance, we can create better content strategies through data-driven decisions.
Check out our UTM overview (.pptx) to learn more about tagging links and monitoring performance.
Set Up Tracking
Submit a ticket to Digital Experience to tag your URLs. Include the destination URL(s) and let us know where the link will be used. If it’s part of a campaign, please include the campaign name in the request and where the links will be used (email, webpage link, ad, etc.). Turnaround time will be one to two days.