A New Century

• Updated typography
• Removed box, allowing details to be enlarged without increasing overall “footprint”
• Simplified color scheme
• Redrew oak branch for clarity
• Simplified staff of Aesculapius for better rendering at small sizes
• Filled in cone shape in shield for higher contrast
• Redrew flame for more dynamic effect
• Refined torch for clarity and better rendering at small sizes
• Redrew Bible for more contrast and weight
• Replaced broken sword with Christian cross — a more widely recognized symbol of mercy and compassion
• Removed date in order to simplify logo, making it more readable in small sizes
• Introduced visual “breathing room,” opening up spaces between elements (especially branches and shield)
• Redrew scroll, giving it more fluid lines and filling it in for added weight and contrast
• Enlarged motto and set it in stylized typeface to better blend with other elements
• Established Loma Linda University Health as master brand

Changing With the Times
As the organization has changed throughout its first century, so have the names and symbols that represent it. 

1906 | Loma Linda Sanitarium
First graphic identity symbol revealed at dedicatory exercises

1920s | College of Medical Evangelists
New name and new seal introduced; seal subsequently revised by replacing caduceus with staff of Aesculapius and adding globe

1930s | College of Medical Evangelists
Further refinements made

1959 | College of Medical Evangelists
Symbols currently used in institution’s logo and in seal first appear

1961 | Loma Linda University
Another name change necessitates new symbol

1990 | Loma Linda University
Updated logo and new, institution-wide graphic standards introduced

2008 | Loma Linda University Adventist Health Sciences Center
Updated logo, seal and Graphic Identity Guide introduced

2012 | Loma Linda University Health
Loma Linda University Adventist Health Sciences Center name changed to Loma Linda University Health