High quality photos are critical to creating genuine and authentic Loma Linda University Health communications. Follow the guidelines below to ensure your photography captivates your audience.

Correct Usage

Authentic

Avoid photos that seem posed and unnatural.

Subject Focused

Focus on the subject and not the surroundings.

Clutter Free

Avoid using photos that are over-complicated or cluttered.

Current Technology

Ensure your images are relevant and up-to-date.

Incorrect Usage

Clichéd Imagery

Avoid using clichéd metaphorical imagery.

Special Effects

Avoid using images with special effects.

Diversity

The students, faculty, alumni, patients, and employees of Loma Linda University Health come from diverse backgrounds. Choose imagery that reflects this diversity and try to capture a balance on each page.

Original vs. Stock Photography

Whenever possible, use original Loma Linda University Health imagery to add to the authenticity of our story and develop the visual strength of our brand.

Portrait Photography

Maintain a consistent cropping style in order to optimize presentation of portrait photography.