High quality photos are critical to creating genuine and authentic Loma Linda University Health communications. Follow the guidelines below to ensure your photography captivates your audience.
Correct Usage
Authentic
Avoid photos that seem posed and unnatural.
Subject Focused
Focus on the subject and not the surroundings.
Clutter Free
Avoid using photos that are over-complicated or cluttered.
Current Technology
Ensure your images are relevant and up-to-date.
Incorrect Usage
Clichéd Imagery
Avoid using clichéd metaphorical imagery.
Special Effects
Avoid using images with special effects or text.
Original vs. Stock Photography
Whenever possible, use original Loma Linda University Health imagery to add to the authenticity of our story and develop the visual strength of our brand.
Please use Getty Images for any stock photography needs.
Diversity
The students, faculty, alumni, patients, and employees of Loma Linda University Health come from diverse backgrounds. Choose imagery that reflects this diversity and try to capture a balance on each page.
Event Imagery
Photography or illustration that works well in a 16:9 aspect ratio is best for event imagery. Avoid adding event details (text) to the image since a title, date and location will be displayed anywhere an event is promoted.
Provider Portrait Guidelines
Follow these guidelines in order to optimize presentation of provider portrait photography:
- Business attire
- Friendly facial expression
- Shoulders rotated slightly away from camera but provider facing camera.
- Consistent background (textured background preferred)
- Consistent cropping style
Photography is one of our most widely used and influential brand assets.