High quality photos are critical to creating genuine and authentic Loma Linda University Health communications. Follow the guidelines below to ensure your photography captivates your audience.
Avoid photos that seem posed and unnatural.
Focus on the subject and not the surroundings.
Avoid using photos that are over-complicated or cluttered.
Ensure your images are relevant and up-to-date.
Avoid using clichéd metaphorical imagery.
Avoid using images with special effects or text.
The students, faculty, alumni, patients, and employees of Loma Linda University Health come from diverse backgrounds. Choose imagery that reflects this diversity and try to capture a balance on each page.
Original vs. Stock Photography
Whenever possible, use original Loma Linda University Health imagery to add to the authenticity of our story and develop the visual strength of our brand.
Please use iStock for any stock photography needs.
Provider Portrait Guidelines
Follow these guidelines in order to optimize presentation of provider portrait photography:
- Business attire
- Friendly facial expression
- Shoulders rotated slightly away from camera but provider facing camera.
- Consistent background (textured background preferred)
- Consistent cropping style
Photography is one of our most widely used and influential brand assets.